Use ReMail to resend a campaign to non-engaging subscribers – Dotdigital Help Centre

Overview

Even when you've got an email into your contacts' inboxes, it can be the case that they just don't get round to reading it. That's where our ReMail tool comes in handy.

ReMail enables you to automatically resend a campaign with a new subject line to anyone who isn't tracked as opening or clicking a link in it after a set number of days. This gives you a second chance to grab their attention.

Please note: ReMails are considered separate campaigns for the purposes of reporting and billing.

Setting up a campaign ReMail

Change the metric for ReMail

By default, the engagement metric used to power the ReMail feature is opens. It is possible to change the metric used to clicks in your Account settings. The reason that we give the option to do this is that increasing changes to the data privacy regulations and technology manufacturer developments means open rates are becoming a less reliable metric. To learn more, check out the article Use clicks as the primary metric.

When scheduling a campaign send, the third step on the 'Select contacts and schedule campaign' screen will ask whether you want to send a ReMail.

On selecting Yes, you'll be asked to set:

number of days after the immediate/scheduled send that the ReMail should be sent to non-openers/clickers. This can be any number of days between 1 and 30.
the subject line that should be used. By default, we'll reuse the subject line from your campaign (or in the case of a split test campaign, the subject line of the winning version). You might want to change the subject line though to try a new message, given that the first one didn't generate an open, or in order to add urgency and immediacy to your campaign (e.g. "Offer ends today").

Dynamic subject lines can't be changed
Changing the subject line isn't available for campaigns using dynamic subject lines. The same dynamic subject lines will be used in the ReMail of the campaign and can't be changed.

If you want to be able to change the subject line of the ReMail, you'll need to ensure you're using a static subject line instead in the 'Create' step.

Once your campaign is sent to the outbox, your ReMail is scheduled and will go out automatically to any contact for whom an open/click hasn't been tracked.

A tracked open results from:

opening an email (and downloading the images) for the HTML version of the email
following a link in the HTML or plain text version of the email

A tracked click results from:

following a link in the HTML or plain text version of the email

Reports for ReMail campaigns

Once your ReMail campaign has been sent, it will have a report just like all of your other campaigns.

You'll also be able to access it by selecting ReMail report via the campaign overview report for the original campaign.

Editing or cancelling your ReMail campaign

To edit or cancel your ReMail campaign, find the ReMail settings in Analytics > Channel analytics > Reports: Email > (select your original campaign). Here you'll see the resend date and the new subject line of your ReMail. You can edit these by changing the Send on or Subject line boxes and selecting the green tick.

If you want to cancel your ReMail entirely, select Cancel Remail. You'll see a warning that if you do cancel, you won't be able to get the ReMail back or create another one. If you're sure, select Cancel ReMail again. If you've changed your mind, select Keep ReMail to make no changes.

Set up ReMail to resend to non-openers

There are two options to setup ReMail after the send.

Create a segment to identify the non-openers or non-clickers of the campaign, and then send a copy of the campaign to that segment
Go to the campaign's report, select More reports > Non-openers, select Export > Create address book and then send a copy of the campaign to all of the non-openers in that address book.