An action is an event that happens as a result of a trigger. For example, if you're sending a text message, each time you receive an email, the sending of the text message is the action, and the receiving of an email is the trigger.

An action can be as a result of a trigger from any Zapier app. For example, Zapier has the following pre-built Zaps that you can use:


The Dotdigital Zap has the following eight actions:

Send campaign

This action allows you to send an email campaign to a contact. You can provide a date and time to schedule the send, or you can send it immediately.

Enrol contact on program

This action allows you to enrol a contact on an active program.

Create contact data field

This action allows you to create a contact data field, and store data in it.

  1. Name the contact data field
  2. Select the data type of the contact data field
  3. Decide if the contact data field is public or private

Create or update contact

This action allows you to create a new contact or update an existing one. In addition to adding a new contact to the 'All contacts' address book, you can select a specific address book from your account that you wish to add a new contact to.

  1. Enter the email address of the contact
  2. Optional: Add an email type
  3. Optional: Add an opt-in type
  4. Optional: Select an address book to add the contact to
  5. Optional: Update existing contact data fields

Unsubscribe contact

This action allows you to unsubscribe a contact from your account. The only required field is the contact's email address.

Refresh segment

This action allows you to refresh a segment that already exists in your account. You just need to select the name of the segment you want to refresh.

Create an address book

This action allows you to create a new address book in your account.

  1. Name the new address book. This name can't match the name of an existing address book, including 'Test' or 'All contacts'.
  2. Decide if the address book is public or private

Send transactional email

This action makes use of Dotdigital's transactional email functionality. It allows you to send a transactional email, with the following variables:

  • From address (required) - This is the custom from-address in your Dotdigital account that you want the emails to be sent from. If a from address doesn't exist in your account, Dotdigital will use your account's default from address.
  • To address (required) - You can enter either a single address or multiple addresses that you wish to send the transactional email to.
  • Subject (required) - This is the subject line of the transactional email you're sending.
  • HTML content (required) - This is the content of the email you want to send. This field accepts full HTML, so you're able to make your emails look as amazing as you like.
  • Plain text content (required) - If you're not planning on sending an HTML-based email using this action, then you can use this field to specify the plain text that you wish to send instead.
  • Cc addresses (optional) - This allows you to specify any additional email addresses you want included on cc (multiple addresses allowed).
  • Bcc addresses (optional) - This allows you to specify any additional email addresses you want included on bcc (multiple addresses allowed).
Did you find this article helpful?

Can we help?

Thanks for using Dotdigital. If you need more help or support, then contact our support team.