Segmentation overview

Email segmentation lets you divide your contacts into smaller targetable segments based on set criteria. Marketers use segments to cater specific campaigns to their contacts' needs, wants, and passions rather than settling for a one-size-fits-all message.

With segmentation, you can be sure you're delivering personalised, targeted campaigns to the right contacts based on contact behaviour, contact data, address books, marketing preferences, and purchase history.

Ways to segment your contacts:

  • Contact behaviour
    Based on past campaigns you have sent to contacts and how they responded and interacted with your communications.
  • Data
    Using the data you hold in your contacts data fields.
  • Sources
    Whether a contact is part of an address book or if they've chosen particular marketing preferences.
  • Ecommerce
    Using our in-depth ecommerce tools, you can build segments based on RFM, ERFM, purchase history, and more.

Creating segments

You can easily create segments using our Segment builder. Whether you want to build your segment from scratch or use one of our pre-built templates, we've got a solution for you.

Segments are built by dragging in, dropping, and editing rule blocks in the segment builder.

To learn more about creating segments, check out the article Create a segment.

Segmentation resources

To learn more about segmentation, check out the section Email segmentation.

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