WinstonAI is our next generation marketing intelligence engine, powering insights and analytics, content improvement tools and helping you to optimise your communications and marketing efforts across the platform.
Here we provide a breakdown of all the WinstonAI-powered features you can access, and links to more information to get you making the most of them.
Before you start
Things you need to know:
The availability of WinstonAI features may depend on your account package. To discuss, contact your Customer Success representative.
Email subject line and campaign assistant
Email marketing is a powerful tool for your business, and crafting the perfect email campaign can improve your engagement with your contacts.
A set of useful tools to help you find the perfect words for your email campaigns.
Fix any grammar, punctuation, and spelling errors in your copy. Additionally, you receive constructive feedback to enhance your writing further.
SMS shorten message
Fitting everything you need to say into a limited character count can be tricky, so let WinstonAI do it for you.
Email to SMS converter
When you’ve spent time crafting great email content, there’s no need to start from scratch to create a complimentary SMS campaign.
Surveys, pages, and forms
Rewrite assistant for Surveys, pages, and forms
A set of useful tools to help you find the perfect words for your surveys, pages, and forms.
Using the power of machine learning to predict and suggest optimal product sets based on your contacts’ behavioural data.
Enable or disable WinstonAI content tools
Expand the User menu and go to Settings > General > Account Settings and find the heading Features.
Select Enable WinstonAI.
Select SAVE SETTINGS.
Insights and analytics
Customer predictions are a useful way to anticipate what your customers are likely to do next, and when; this can help you to prepare appropriate strategies to keep your customers engaged and continue purchasing your products or services.
RFM personas describe a set of purchasing behaviours (Recency, Frequency, and Monetary) in order to group together similar customers.
eRFM segments and opportunities
eRFM is our ecommerce behavioural model designed to help you better understand the potential of your contacts by creating customer personas from a combination of engagement score and RFM score.
If you find a perfect customer on the single customer view, you can generate a segment based on their profile to collect more contacts like them.
Send time optimisation for email
Ensure your sent emails are timed to reach inboxes when they're most likely to be read, increasing your contacts’ engagement.
Automated reputation manager for email sender reputation
Sender reputation is calculated from the quality of data you upload and the engagement you get from your contacts for your campaigns. The better this data is, and the greater your campaigns perform, the higher your sender reputation will be.
Watchdog data importer
The Data Watchdog is a powerful and intelligent analysis tool unique to Dotdigital, protecting our sender reputation and your delivery rates. No email address makes it into the system without being checked by the Data Watchdog first. Using a complex set of algorithms and checks, the Data Watchdog predicts, detects and prevents email abuse.
Non-human interaction (NHI) filtering for email
Your contacts may use security products to keep their inboxes secure, and these security products can open your email campaigns and interact with the links they contain. To help improve the accuracy of your reports, you can make your account filter out any activity from known non-humans.