WinstonAI is our next generation marketing intelligence engine, powering insights and analytics, content improvement tools and helping you to optimise your communications and marketing efforts across the platform.
Here we provide a breakdown of all the WinstonAI-powered features you can access, and links to more information to get you making the most of them.
Before you start
Things you need to know:
The availability of WinstonAI features may depend on your account package. To discuss, contact your Customer Success representative.
Content
Key information
WinstonAI is an artificial intelligence tool powered by Microsoft Azure's OpenAI service and ChatGPT, and it might produce incorrect responses or suggestions. You must review WinstonAI’s content suggestions carefully before committing to their use.
WinstonAI runs against a model in Azure that's specific to Dotdigital. The model discards all information after the task you have chosen is complete.
Based on a fair usage policy, we ask that you use WinstonAI responsibly. Maximum 200 requests per account every 24 hours.
Email subject line and campaign assistant
Email marketing is a powerful tool for your business, and crafting the perfect email campaign can improve your engagement with your contacts.
SMS campaign shortening (Beta)
Fitting everything you need to say into a limited character count can be tricky, so let WinstonAI take the job off your hands.
One-click Email to SMS conversion (Beta)
When you’ve spent time crafting great email content, there’s no need to start from scratch to create a complimentary SMS campaign.
Grammar checker for email and SMS campaigns, and Surveys, pages, and forms (Beta)
Eliminate the need for time-consuming manual proofing steps for your content.
Using the power of machine learning to predict and suggest optimal product sets based on your contacts’ behavioural data.
Enable or disable WinstonAI content tools
Expand the User menu and go to Settings > General > Account Settings and find the heading Features.
Select Enable WinstonAI.
Select SAVE SETTINGS.
Insights and analytics
Predictive analytics
Customer predictions are a useful way to anticipate what your customers are likely to do next, and when; this can help you to prepare appropriate strategies to keep your customers engaged and continue purchasing your products or services.
RFM personas
RFM personas describe a set of purchasing behaviours (Recency, Frequency, and Monetary) in order to group together similar customers.
eRFM segments and opportunities
eRFM is our ecommerce behavioural model designed to help you better understand the potential of your contacts by creating customer personas from a combination of engagement score and RFM score.
Product data enrichment
Data enrichment analyses your product images and webpages, and then extracts and categorises the information – descriptive labels, keywords, and colours – into Insight data tags.
Lookalike segments
If you find a perfect customer on the single customer view, you can generate a segment based on their profile to collect more contacts like them.
Optimised communications
Send time optimisation for email
Ensure your sent emails are timed to reach inboxes when they're most likely to be read, increasing your contacts’ engagement.
Automated reputation manager for email sender reputation
Sender reputation is calculated from the quality of data you upload and the engagement you get from your contacts for your campaigns. The better this data is, and the greater your campaigns perform, the higher your sender reputation will be.
Watchdog data importer
The Data Watchdog is a powerful and intelligent analysis tool unique to Dotdigital, protecting our sender reputation and your delivery rates. No email address makes it into the system without being checked by the Data Watchdog first. Using a complex set of algorithms and checks, the Data Watchdog predicts, detects and prevents email abuse.
Non-human interaction (NHI) filtering for email
Your contacts may use security products to keep their inboxes secure, and these security products can open your email campaigns and interact with the links they contain. To help improve the accuracy of your reports, you can make your account filter out any activity from known non-humans.