Create an unsubscribe option on your page

Learn how to create an unsubscribe option for a page or form, and find out how to split and add the required tags.


In Engagement Cloud, you can create an unsubscribe option for your contacts by using a page or form.



  • All accounts come with a default unsubscribe page. This article explains how to add an unsubscribe option to a page or form.
  • You can't use form blocks and unsubscribe form code at the same time.

Creating an unsubscribe page or form

Step 1: Create an unsubscribe page or form

To start, you need to create and correctly format an unsubscribe page or form:

  1. Go to Contacts > Signup forms.
  2. Switch to Yes for the Include unsubscribe option.
  3. Select Generate code.
  4. Copy the code in the Signup form code panel.

Step 2: Splitting the code tags into three parts

There are three tags: <style>, <form>, and <script>.


Step 3: Paste the <style> and <form> tags to a text box

For the <style> and <form> tags, you need to paste each of these onto the pages and forms canvas in a text box.


  1. Go to Pages and forms.
  2. Select a page or form.
  3. Drag a text block onto the canvas.
  4. Select the text box.
  5. Select HTML.

  6. Copy the code between the <style> and <form> tags.
  7. Paste the code to the Edit HTML panel.

Step 4: Copy and paste the <script> tag to the canvas

For the <script> tag, you can’t add this set of code to a text box in the HTML panel because the editor automatically deletes code between script tags. Because of this, you must use the tracking code feature.

  1. Go to Utilities > Add tracking code > + Add tracking code.
  2. Select Other.
  3. Select and copy the code between the <script> […] </script> tag.
  4. Paste the code to the Other tracking code text box.
  5. Select In the <head> for the Tracking code position.
  6. Select Apply.


Once completed, you can style the page or form with the options that are available in the editor.


This page or form can also be used as a client-facing form so your contacts can resubscribe to your content. If a contact unsubscribed and then submits a sign up form, a resubscription email is sent.

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