Pages - Create an unsubscribe option

Learn how to create an unsubscribe option for a page or form, and find out how to split and add the required tags.

Overview

In Engagement Cloud, you can create an unsubscribe option for your contacts by using a page or form.

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Important

  • All accounts come with a default unsubscribe page. This article explains how to add an unsubscribe option to a page or form.
  • You can't use form blocks and unsubscribe form code at the same time.

Creating an unsubscribe page or form

Step 1: Create an unsubscribe page or form

To start, you need to create and correctly format an unsubscribe page or form:

  1. Go to Contacts > Signup forms.
  2. Switch to Yes for the Include unsubscribe option.
  3. Select Generate code.
  4. Copy the code in the Signup form code panel.

Step 2: Splitting the code tags into three parts

There are three tags: <style>, <form>, and <script>.

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Step 3: Paste the <style> and <form> tags to a text box

For the <style> and <form> tags, you need to paste each of these onto the pages and forms canvas in a text box.

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  1. Go to Pages and forms.
  2. Select a page or form.
  3. Drag a text block onto the canvas.
  4. Select the text box.
  5. Select HTML.

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  6. Copy the code between the <style> and <form> tags.
  7. Paste the code to the Edit HTML panel.

Step 4: Copy and paste the <script> tag to the canvas

For the <script> tag, you can’t add this set of code to a text box in the HTML panel because the editor automatically deletes code between script tags. Because of this, you must use the tracking code feature.

  1. Go to Utilities > Add tracking code > + Add tracking code.
  2. Select Other.
  3. Select and copy the code between the <script> […] </script> tag.
  4. Paste the code to the Other tracking code text box.
  5. Select In the <head> for the Tracking code position.
  6. Select Apply.

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Once completed, you can style the page or form with the options that are available in the editor.

Information

This page or form can also be used as a client-facing form so your contacts can resubscribe to your content. If a contact unsubscribed and then submits a sign up form, a resubscription email is sent.

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