Set up a split test SMS campaign

Learn how to use split testing with your SMS campaigns.

Overview

Split testing is a great way to find out what works and what... well, doesn't. By split testing your SMS campaigns, you can hone your skills and make sure your campaigns are getting results.

Setting up a new split test SMS campaign

To set up a split test SMS campaign:

  1. Go to SMS > My campaigns.
  2. Select + New campaign.
  3. Enter a name for your campaign in the Campaign name box.
  4. Select Save.
  5. On the Campaign details page:
    1. Under Type of send, select Broadcast.
    2. Under Split test, select Yes.
      We automatically turn on Shorten links, as you must use shortened links for split test SMS campaigns. With SMS, links are used to report user interaction with your campaigns.
  6. Select Save and continue.


Turn on split testing for an existing SMS campaign

 To turn split testing on for an existing SMS campaign:

  1. Go to SMS > My campaigns.
  2. Select Campaign options.
  3. On the Campaign details page:
    1. Under Type of send, select Broadcast.
    2. Under Split test, select Yes.
      We automatically turn on Shorten links, as you must use shortened links for split test SMS campaigns. With SMS, links are used to report user interaction with your campaigns.
  4. Select Save and continue.

Next steps

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