Magento variables for transactional email templates

Learn what variables you can use in your new account, order, shipping, invoice, and stock transactional email templates for Magento.

Overview

This reference document lists all the variables that are available for Magento transactional email campaigns. You can also use any Magento variables in the subject line of your transactional email template. When building your transactional email templates, the variables must be inserted to merge the customer, order, and shipping information.

Don’t use Engagement Cloud data fields in your template

Using Engagement Cloud data fields in your Magento transactional email template causes the send to fail because the sends are triggered directly from Magneto.

Since Magento is customisable, each environment can interpret the variables differently. It's strongly recommended to reach out to your agency for a detailed list of variables that you can use.

Limited support for variables

There's no guarantee the variables in this article will work in your unique environment. Support is limited and suggestions can only be provided to you. It's not possible to tell you which ones you should use, and because of this, your agency is the best resource to help answer these types of questions.

New account variables

The new account variables are:

Variable name Variable
Custom name {{var customer.name}}
Store name {{config path="general/store_information/name"}}
Customer account URL {{var this.getUrl($store, 'customer/account/')}}
Forgot account password URL {{this.getUrl($store,'customer/account/createPassword/',[_query:[id:$customer.id,token:$customer.rp_token],_nosid:1])}}
Customer email {{var customer.email}}

New order confirmation variables

The new order confirmation variables are:

Variable name Variable
Customer name {{var order.getCustomerName()}}
Store name {{config path="general/store_information/name"}}
Customer account URL {{var this.getUrl($store, 'customer/account/')}}
Order ID {{var order.increment_id}}

Order created/placed at

{{var order.getCreatedAtFormatted(2)}}
If order notes {{depend order.getEmailCustomerNote()}} {{/depend}}
Order notes {{var order.getEmailCustomerNote()|escape|nl2br}}
Billing address {{var formattedBillingAddress|raw}}
Shipping address {{var.formattedShippingAddress|raw}}
Payment method {{var payment_html|raw}}
Shipping method {{var order.getShippingDescription()}}
Order items {{layout handle="sales_email_order_items" order=$order area="frontend"}}

New shipment variables

The new shipment variables are:

Variable name Variable
Customer name {{var order.getCustomerName()}}
Store name {{config path="general/store_information/name"}}
Customer account URL {{var this.getUrl($store, 'customer/account/')}}
Order ID {{var order.increment_id}}
Shipment ID {{var shipment.increment_id}}
Shipment comment {{var comment|escape|nl2br}}
Shipping tracking details {{block class='Magento\Framework\View\Element\Template' area='frontend' template='Magento_Sales::email/shipment/track.phtml' shipment=$shipment order=$order}}
Billing address {{var formattedBillingAddress|raw}}
Shipping address {{var formattedShippingAddress|raw}}
Payment method {{var payment_html|raw}}
Shipping method {{var order.getShippingDescription()}}
Shipment items layout {{layout handle="sales_email_order_shipment_items" shipment=$shipment order=$order}}

New invoice variables

The new invoice variables are:

Variable name Variable
Customer name {{var order.getCustomerName()}}
Store name {{config path="general/store_information/name"}}
Customer account URL {{var this.getUrl($store, 'customer/account/')}}
Order ID {{var order.increment_id}}
Invoice ID {{var invoice.increment_id}}
Invoice comments {{var comment|escape|nl2br}}
Billing address {{var formattedBillingAddress|raw}}
Shipping address {{var formattedShippingAddress|raw}}
Payment method {{var payment_html|raw}}
Shipping method {{var order.getShippingDescription()}}
Order invoice items layout {{layout area="frontend" handle="sales_email_order_invoice_items" invoice=$invoice order=$order}}

Product stock alert variables

The product stock alert variables are:

Variable name Variable
Customer name {{var customerName}}
Store name {{var alertGrid|raw}}
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