Edit a contact's opt-in type

Learn how to change your contact's opt-in type.


A contact's opt-in type is a demonstration of their sign up status and can prove whether or not you can send marketing campaigns to the contact.

Before you change any opt-in types, you must read about and fully understand the different opt-in types available. In many cases, you can't change the opt-in type of a contact without their recorded consent.

To learn more, check out the article Contact opt-in types.

Before you start

Things you need to know:

  • You must read and understand the article Contact opt-in types.
  • You must not change a contact's opt-in type to Double without recorded consent.
  • If you change the opt-in type to Verified double for contacts already in your address books, we'll send them a confirmation email and temporarily remove them from all of your address books until they manually confirm their opt-in status.

Change a contact's opt-in type

To manually change the opt-in type of a contact:

  1. Go to Email > Contacts > All contacts
  2. Find the contact you want to change the opt-in type for, then select Edit.
  3. Under Channels, select the current opt-in type.
  4. For Email opt-in type, select the opt-in type you want to change to.
    You must not switch to Double or Verified double, without the contact's consent.
  5. Select APPLY.

See also

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