Opt-ins, unsubscribes and suppressions
Understand email contact suppression reasonsWhat causes a suppression and what each email suppression reason means.
Suppressed contacts and domainsSuppress all email addresses with a specified domain.
Adjust soft bounce settingsSet a threshold for the number of consecutive soft bounces allowed for a contact’s email address.
Turn off SMS hard bounce automatic suppressionStop automatically suppressing a mobile number after three hard bounces.
Email opt-in typesWhat different opt-in types mean and the difference between them.
SMS opt outs with stop wordsContacts can opt-out of SMS communications by replying to an SMS campaign with one of a specific set of stop words.
Edit a contact's email opt-in typeA contact's email opt-in type shows their sign up status and can prove whether you can send email marketing campaigns to them.
Suppress a contactUse suppressions to temporarily, or permanently, stop certain contacts from receiving your email or SMS communications.
Delete a suppressed contactDeleting a suppressed contact involves deleting only their associated Insight and contact data field data.
Resubscribe a contactAfter a contact unsubscribes, they might change their mind and ask you to resubscribe them, or resubscribe themselves using a signup form.
Export your suppressed contactsSuppressed contacts are those who have unsubscribed, bounced, ISP complained, or otherwise been removed from your lists.
Use verified double opt-inWe class a contact’s email opt-in status as verified double when they opt in to your email communications using our double opt-in feature.
Use verified double opt-in on existing contactsIt’s best practice in email marketing to confirm that you have consent from your contacts to send them your communications.
Segment contacts with verified double opt-inThe Email channel opt-in type contact data field contains the email opt-in type of each of your contacts.
Establish when a contact subscribedFor every contact, we store the date of their most recent subscription.
Set up a preference centreImprove communications with your contacts by giving them an easy way to manage how you contact them and what data you hold about them.
Shared suppressionsShare suppression lists between accounts within your team.
Create a signup formGenerate HTML code that you can copy and add to a page on your website.
Use a customised unsubscribe formAllow contacts to opt-out of your communications.
Unsubscribe a contactUnsubscribe a contact so they no longer receive communications from you.
Add and remove suppressions from a listSuppress contacts from a list manually
Export suppressions from a listDownload a file of contacts suppressed from a specific list.
Unsubscribe and Preferences page languagesWe automatically translate your unsubscribe or preference page into the chosen language of your contacts.
Customise the resubscribe confirmation emailDesign a custom resubscribe confirmation email for contacts who have unsubscribed from your email communications.
Customise the double opt-in confirmation emailAdd your logo to the default system email, or set a triggered campaign as your double opt-in confirmation email.
Understand contact and channel suppressionsA contact can have an email address, mobile number, or both, stored against them. These methods of communication are called channels.