Advanced revenue attribution
Using the Dotdigital for BigCommerce connector to sync your order data allows you to make use of our Advanced revenue attribution model.
Advanced revenue attribution does not require the ROI script to be installed but if you prefer to use the ROI tracking script to track your revenue, the steps below show you how.
Learn more in Revenue attribution.
Site and ROI tracking gives you a greater appreciation of your campaigns' ROI conversion rates by allowing you to:
Track the journey of contacts who go on to access your website using links in your campaigns.
Track ROI values for those same customers.
Split test your campaigns using ROI metrics.
Learn more about ROI split testing in Setting up ROI split testing markers.
Add site tracking to your BigCommerce store
Go to Storefront > Script Manager and select Create a Script.
In the Create Script window, complete the following fields:
Name of script
Description
Location on page
Pages the script should be added to - select All pages
Script category - select Analytics
Script type - select Script
Script contents - enter the following script:
<script src="https://r1-t.trackedlink.net/_dmpt.js"
type="text/javascript"></script>Replace r1 in the source URL with the correct region for your store. For Europe, retain r1, for North America, use r2 and for Asia Pacific use r3.
Select Save.
Add ROI tracking to your BigCommerce store
Go to Storefront > Script Manager and select Create a Script.
In the Create Script window, complete the following fields:
Name of script
Description
Location on page
Pages the script should be added to - select Order confirmation
Script category - select Analytics
Script type - select Script
Script contents - enter the following script:
<script> _dmTrack("CheckOutAmount", %%ORDER_AMOUNT%%);
/script>
Select Save.