Turn on double opt-in for WooCommerce subscribers

Learn how to turn on double opt-in for your WooCommerce subscribers to ensure you have consent to send your marketing campaigns to them.


In most cases, with marketing emails, senders must get permission from their contacts before sending any marketing campaigns to them. Around the world, many countries and regions require this by law.

When you turn on double opt-in for your WooCommerce store subscribers, we'll send your subscribers an email to confirm their willingness to join your marketing lists. You can then be confident you're sending campaigns to valid, monitored, consenting email addresses.

To learn more about the various opt-in types, check out the article Contact opt-in types.

Before you start

Turn on double opt-in

To turn on double opt-in for your WooCommerce subscribers:

  1. In Dotdigital, go to Settings (⁝) > WooCommerce.
  2. Under the heading Contacts, for Enforce double opt-in for subscribers, select YES.double-opt-in.png
  3. Select SAVE.


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