Sync subscribers and customers to address books in Shopware 6

Learn how to sync your Shopware subscribers and customers to your address books.

Overview

Once you've successfully installed the Shopware connector, you can start synchronising your existing subscribers and customers to address books.

Before you start

Things you need to know:

• Check out The Shopware 6 integration checklist to help track your progress.
  

  Send campaigns only to subscribers

  Some of your customers might not have opted in to your marketing messages when they bought a product from your store.
  To conform to international email spam laws and best email marketing practice, and to maintain a good sending reputation, make sure that you send campaigns only to the Store subscribers address book. These are the contacts whom you have permission to send marketing campaigns to.

  Customers and subscribers

  The system prevents you from being able to sync customers and subscribers to the same address book, ensuring that they always remain separate.

Contacts settings

To access your subscriber and customer contact settings:

1. In Dotdigital, go to Settings (⋮) > Shopware.
   

   If you don't see this option, go to Integration hub > Active, then select the Shopware tile.

2. Go to the heading Contacts.

Sync subscribers to an address book

Choose the address book you'd like to sync your Shopware subscribers to.

Who are subscribers?

Subscribers are customers who opted in to receive your marketing emails either when they created an account or when they went through the checkout process in your store.

To sync subscribers to an address book:

1. Expand the Sync subscribers to drop-down menu.
2. Choose the address book you want to sync subscribers to.
3. Select SAVE.

Sync customers to an address book

Choose the Dotdigital address book you'd like to sync your Shopware customers to.

Who are customers?

Customers are the users that have an account in your store, and aren't opted into your marketing. We don't sync contacts that place orders as guests at the moment.

To sync customers to an address book:

1. Expand the Sync customers to drop-down menu.
2. Choose the address book you want to sync customers to.
3. Select SAVE.