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Send a broadcast campaign on WhatsApp
Send a broadcast campaign on WhatsApp

Learn to send a broadcast campaign with WhatsApp.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

Before you start

Things you need to know:

  • Meta must approve your templates to initiate conversations with contacts.
    Learn to create a message template.

  • Our WhatsApp editor supports the following variable formats:

    • Header: image, text

    • Body: text

    • Buttons: text (URL)


Send a broadcast campaign

To send a broadcast campaign:

  1. In Dotdigital, go to Campaigns > WhatsApp.

  2. Select NEW CAMPAIGN.

  3. For Create, select the template you want to use in your campaign.
    Video, document, and location headers are not supported.

  4. Select Save & Continue.

  5. For Content, if you’re using variables you need to replace them with the image or text you want to use.

  6. To replace images, select ADD MEDIA and add a new image.

  7. To replace the text, select the personalisation marker, then enter the text you want to use or select a data field for personalisation.

  8. For Contacts, select the contacts you want to send the campaign to. You can include and exclude lists or segments. It’s a good idea to add your own phone number to the test list and to send a test campaign before sending it to contacts.

    If you send to a segment, you must select Refresh on the segment before sending.

  9. On Send, review the campaign details. To send your campaign, select SEND.

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