Things you need to know:

First up, if you don't already have one, you must create a WhatsApp account. You can do this in Dotdigital.

You must verify your Business Portfolio. Verification involves submitting your business details for review by Meta.

Your WhatsApp Business profile allows you to display key information about your company, such as your business name, address, category, description, email, and website.

The WhatsApp Blue Tick verification badge appears next to your business name on WhatsApp, indicating that your account is authentic and official.

WhatsApp imposes messaging limits to maintain quality interactions and prevent spam. You should be familiar with these limits to manage your business communications effectively.

Auto-responders enable you to send automated replies across multiple channels, effortlessly enhancing customer engagement and satisfaction.

Consent for WhatsApp subscribers can be collected using a form created in Surveys, Pages, and Forms, which saves the consent as a data field.

Manage opt-out requests for WhatsApp subscribers using a form created in Surveys, Pages, and Forms, which saves the opt-out data as a data field.

Use templates to start conversations with customers who haven't messaged you in the last 24 hours and must be approved before use.

Campaigns on WhatsApp let you send a single message to multiple recipients simultaneously, ideal for marketing and updates.