Events are triggered when an action takes place within your marketing activity, for example, one of your contacts opens an email. Exporting your event data in this way lets you analyse and use your marketing data more effectively, providing deeper insights and helping you to make data-driven decisions.
Private preview
This feature is currently in public preview to CXDP customers. Apply to join the preview.
Benefits of Data firehose
Export a wide range of engagement-based event data, including email campaigns, SMS campaigns, and more.
Choose from multiple data storage options such as Amazon S3, and SFTP/FTPS databases.
Access raw data for detailed analysis and reporting, helping to uncover trends and optimise your marketing strategies.
Combine Dotdigital marketing data with other information in your data warehouse for powerful insights.
Handle large volumes of data efficiently.
Data flow overview
Data firehose lets you export raw engagement data from the platform to various data storages and warehouses. The data flow process involves the following steps:
Data collection
Engagement data events are captured and processed into our events processor from various sources such as email campaigns, SMS campaigns, and other marketing activities.
Data processing
Data is processed and transformed into CSV files that are ready to be synced with the target data storage.
Data firehose
The processed data is then synced to the chosen data storage or warehouse, such as Google Amazon S3, or FTP server.
Data sync options
Data Firehose offers the following for syncing data:
Data sync frequency
Data firehose offers three options for sync frequency: every 15 minutes, hourly, or daily.
Continuous sync
Enables a continuous export of data at regular intervals, such as hourly or daily. This makes sure that the data in your storage is always up-to-date with the latest engagement activities.
You can choose between these mechanisms based on their specific needs and preferences.
Event types
Data firehose allows you to export various types of events:
Event | Description |
Email click | Data on email link clicks, including click date, campaign ID, and URL clicked. |
Email open | Information on email opens, including open date, campaign ID, and device used. |
Email reply | Data on email replies, including reply date, campaign ID, and reply content. |
Email send | Information about emails that have been sent, including send date, campaign ID, and recipient details. |
Email view | Data on email views, including view date, campaign ID, and device used. |
Email soft bounced | Information on emails that have soft bounced, including bounce date and reason. |
Email hard bounced | Information on emails that have hard bounced, including bounce date and reason. |
Email unsubscribed | Data on email unsubscribes, including unsubscribe date, campaign ID, and recipient details. |
Email ISP complained | Information on ISP complaints, including complaint date, campaign ID, and ISP details. |
Email mail blocked | Data on emails that have been blocked by mail servers, including block date and reason. |
Landing page view | Information on landing page views, including view date, page URL, and visitor details. |
Page view | Data on page views, including view date, page URL, and visitor details. |
Push notification click | Information on push notification clicks, including click date, notification ID, and URL clicked. |
Push notification error | Data on errors encountered during push notification delivery, including error date and reason. |
Push notification send | Information on push notifications that have been sent, including send date, notification ID, and recipient details. |
SMS click | Data on SMS link clicks, including click date, campaign ID, and URL clicked. |
SMS remove | Information on SMS removals, including removal date, campaign ID, and recipient details. |
SMS send | Data on SMS messages that have been sent, including send date, campaign ID, and recipient details. |
Transactional click | Information on transactional email link clicks, including click date, campaign ID, and URL clicked. |
Transactional open | Data on transactional email opens, including open date, campaign ID, and device used. |
Transactional remove | Information on transactional email removals, including removal date, campaign ID, and recipient details. |
Email campaign send | Data on email campaign sends, including send date, campaign ID, and recipient details. |
Transactional email campaign send | Information on transactional email campaign sends, including send date, campaign ID, and recipient details. |