Public preview
This feature is currently in public preview.
We recommend following the actions outlined in this guide to help ensure everything works smoothly.
Common failure reasons
Some common failures when using WhatsApp are:
Daily send limit reached for the WhatsApp account.
Empty variables in the message. Meta does not deliver messages with empty variables.
Contact's phone number is not linked to a WhatsApp account.
Contact has blocked the sender.
Approximately 1% of WhatsApp users do not receive marketing template messages from any business.
Troubleshooting steps
Follow these actions to resolve any issues:
Action | Procedure |
Verify WhatsApp connection | Check if WhatsApp is connected in Dotdigital. Learn how. |
Check phone number connection and messaging limit | Ensure the phone number is connected to a WhatsApp account and has the correct messaging limit:
Go to Meta > Business Portfolio > WhatsApp Manager > Phone Numbers. If the status is "Connected," everything is fine.
Additionally, verify the current messaging limit.
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Ensure templates are active | Only active templates can be used for sending messages.
Check the status of templates in Meta > Business Portfolio > WhatsApp Manager > Manage Templates.
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Verify variable replacement | Meta doesn’t deliver messages with unreplaced variables. Ensure that all variables, such as images, text, links, are entered and that dynamic content exists for the contact.
For example, if the @FIRSTNAME@ field is empty for a contact, the message is not delivered.
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