Site tracking enriches your data and helps you understand your contacts' engagement, while ROI tracking provides insights into your campaigns' conversion rates.
In Magento 2 version 3.2.4 upwards, site and ROI tracking are enabled by default.
To manage site tracking:
In Magento 2, go to Stores > Configuration.
Expand the Dotdigital drop-down menu, then select Configuration.
Under the heading Tracking, expand the ROI Tracking drop-down menu, and select Yes.
Expand the Page Tracking drop-down menu, and select Yes.
For Web Behavior Tracking Profile Id, enter your Web behavior tracking ID.
Learn more in Install Web behavior tracking.
Select Save Config.