Learn how to track SMS clicks within Dotdigital programs. Dotdigital currently does not support real-time event-based decisions for SMS clicks, but you can achieve similar functionality using segments and wait times.
Problem
You want to track whether contacts clicked on a link in an SMS message within a Dotdigital program. However, Dotdigital doesn’t offer a decision node that checks SMS clicks, unlike email clicks.
Solution
To track SMS clicks within Dotdigital programs, enable link tracking and create segments that identifie contacts who clicked the SMS link.
Step-by-step guide to SMS tracking
Step 1: Enable link tracking in SMS campaigns
To track SMS clicks, you need to enable link tracking in your SMS campaigns.
Enable link shortening and tracking:
Go to Campaigns > SMS/MMS.
Create a new SMS campaign or select an existing campaign to edit.
Select CAMPAIGN OPTIONS, and for Links, select Shorten.
Enter the link you want to shorten into your campaign and make sure your link begins with either
https://orhttp://.
Select SAVE.
This ensures that the links in your SMS messages are tracked.
Step 2: Create a segment for contacts who clicked the SMS link
Create a segment that includes contacts who have clicked the SMS link.
Go to Audience > Segments.
Create a new segment with the following rule:
Clicked the SMS link.
Step 3: Use the segment in your program
Add a wait time and a decision node to check if the contact has clicked the SMS link.
Add a wait time:
After sending the SMS in your program, add a Delay node.
Set the wait time to at least one day to give contacts time to click the link.
Add a Decision node:
After the wait time, add a Decision node.
Set the decision rule to check if the contact is in the segment created in Step 2.
This setup checks whether the contact clicked the SMS link after the specified wait time.
Summary
By following these steps, you can track SMS clicks within Dotdigital programs monitor engagement, and optimise your SMS campaigns based on contact interactions, even without real-time event-based decisions.