Skip to main content
Track an SMS campaign

Track customer engagement with your SMS campaigns.

Laura Russell avatar
Written by Laura Russell
Updated over a week ago

Contacts read a massive 98% of text messages sent. This makes SMS unique to other forms of communication in terms of open-rate, but it can be tricky to track how your campaigns perform after your select send.

By including a link in your SMS message, you can direct contacts to specific online content and get detailed reports of who and how many people are interacting with your campaign and visiting your website.

Before you start

Things you need to know:

  • To track engagement with your SMS campaigns, you must turn on link shortening. Links which aren’t shortened can’t be tracked.

Add link shortening to an SMS campaign

  1. Go to Campaigns > SMS.

  2. Create a new SMS campaign, or select an existing campaign to edit it.

  3. Select CAMPAIGN OPTIONS, and for Links, select Shorten.

  4. Select SAVE.

  5. Enter the link you want to shorten into your campaign.

    Make sure your link begins with either https:// or http://. Links that don't begin with a protocol aren't shortened or tracked.

  6. Select SAVE.

SMS data fields in shortened links

You can use contact data fields to build unique shortened links.

The link appearance in the editor doesn’t change, but an example of the shortened link can be seen in the campaign preview area.

Track with UTM tags

If you use Google Analytics, you can add UTM tags to your SMS links to help you better understand your contacts. It’s also more convenient because you won’t have to create a new UTM tag each time you send a new link.

You must have link shortening and tracking turned on for UTM tracking to work.

Did this answer your question?