Contacts read a massive 98% of text messages sent. This makes SMS unique to other forms of communication in terms of open-rate, but it can be tricky to track how your campaigns perform after your select send.
By including a link in your SMS message, you can direct contacts to specific online content and get detailed reports of who and how many people are interacting with your campaign and visiting your website.
Before you start
Things you need to know:
To track engagement with your SMS campaigns, you must turn on link shortening. Links which aren’t shortened can’t be tracked.
Add link shortening to an SMS campaign
Go to Campaigns > SMS.
Create a new SMS campaign, or select an existing campaign to edit it.
Select CAMPAIGN OPTIONS, and for Links, select Shorten.
Select SAVE.
Enter the link you want to shorten into your campaign.
Make sure your link begins with either
https://orhttp://. Links that don't begin with a protocol aren't shortened or tracked.Select SAVE.
SMS data fields in shortened links
You can use contact data fields to build unique shortened links.
Read more in Use data fields in shortened links.
The link appearance in the editor doesn’t change, but an example of the shortened link can be seen in the campaign preview area.
Track with UTM tags
If you use Google Analytics, you can add UTM tags to your SMS links to help you better understand your contacts. It’s also more convenient because you won’t have to create a new UTM tag each time you send a new link.
You must have link shortening and tracking turned on for UTM tracking to work.
Learn more in Add UTM tags to SMS links for Google Analytics 4.