With unified contacts, there are a number of changes to the data you can access in the segment builder:
You can include SMS engagement in your rules in the same way as you can for email engagement.
This allows you to build a fuller, more detailed picture of how your contacts are interacting with you, and what the best ways to reach them might be.
There are two new SMS engagement options to use in your segments: Clicks and Sends.You can segment contacts based on their mobile number country. This allows you to target your SMS messages specifically based on location. For example, you might want to include regional website links, and ensure these are targeted to the correct contacts.
You can filter contacts based on their channel subscription status, so, whether they have a subscribed mobile number, email address, or both.
You can access your SMS data fields in the segment builder.
Create a segment
You can create segments in the same way as before.
Learn how in Create a segment.
To find the segmentation area, go to Audience > Segments.
Clicks for SMS
To segment on SMS clicks:
On the segment editor, drag the Clicks block onto the canvas.
Select the Clicks block.
Expand the first drop-down menu, then select SMS.
Expand the second drop-down menu, and choose from For any campaign, For selected campaigns, or Specific links.
Expand the third drop-down menu, and choose either They have not clicked or They have clicked.
If you selected the rule for contacts who have not clicked, move to the next step. If you selected the rule for contacts who have clicked, expand the Clicked drop-down menus to choose your click preferences.
This is how many times links in the campaign have been clicked.Expand the Date drop-down menu, then choose a time for your rule.
Select OK.
Select SAVE.
Once your segment is generated, you can see the contact count in the top-right.
Sends for SMS
To segment on SMS sends:
On the segment editor, drag the Sends block onto the canvas.
Select the Sends block.
Expand the first drop-down menu, then select SMS.
For the second drop-down menu, choose from Not sent any campaign, Sent any campaign**, Not sent specific campaigns, or Sent specific campaigns. If you select a specific campaigns rule, select the checkboxes for the campaigns** you want to include.
Expand the Date drop-down menu, then choose a time for your rule.
Select OK.
Select SAVE.
Once your segment is generated, you can see the contact count in the top-right.
Segment based on mobile number country
To segment based on the country a mobile number is based in:
Drag a Data fields block onto the canvas.
Select the Data fields block.
Select Mobile number country.
Expand the first drop-down menu and select Is equal to or Is not equal to.
Expand the second drop-down menu and select the country you want. You can also type into the field to search.
Select OK.
Segment based on channel subscription status
Drag a Channels block onto the canvas.
Select the Channels block.
Expand the drop-down menu and choose from:
Have any of the selected channels with the status subscribed.
Do not have any of the selected channels with the status subscribed.
Have all of the selected channels with the status subscribed.
Do not have all of the selected channels with the status subscribed.
Select the checkbox for the channels you want to include in the rule.
Select OK.
SMS data fields
To access your SMS fields in the segment builder:
Drag a Data fields block onto the canvas.
Select the Data fields block.
Find or search for the SMS fields you want.
Select the radio buttons for your required fields.
Select OK.