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Take a random sample of contacts
Take a random sample of contacts

Ideal for A/B testing, conducting surveys, or implementing new marketing strategies.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated this week

Use cases

Forms

You could use this to send a follow-up campaign (linking to a feedback survey) to a random number of contacts who had received a previous campaign. This ensures you get a random selection of responses.

Control groups

To make the most of campaign testing, you might be split testing using subject lines and content for a couple of campaigns. You can extend this by using a random sample control group.

Use the functionality to create your control group from a list or segment. Then, when you run split tests or a series of triggered campaigns, you can separate your control group so they don't receive them. This way, when the testing is complete, you can compare engagement, ROI, sharing, and more, between your control group and your tested group. If all goes well, your test group will show better results, and you know for sure that your tests have added real value.


Take a random sample of contacts from lists

  1. Go to Audience > Lists.

  2. Select the check box for the lists from which you want to take a random sample.

  3. Expand the MORE ACTIONS menu, and select Take random sample.

  4. For New list name, enter a name for your new list.
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  5. Expand the Destination folder drop-down menu, and choose a folder for your new list.

  6. For Percentage of contacts to sample, drag the slider to choose a percentage of contacts to sample. You can also enter a percentage in the box.

  7. Select TAKE SAMPLE.

  8. A confirmation that your list will be ready shortly is displayed. Select the close (x) icon to complete the process.


Take a random sample of contacts in a segment

To create a list from a random sample of contacts in a segment or segments:

  1. Go to Audience > Segments.

  2. Select the check box for the segment from which you want to take a random sample.

  3. Expand the MORE ACTIONS menu, and select Take random sample.

  4. For List name, enter a name for your new list.

  5. Expand the Destination folder drop-down menu, and choose a folder for your new list.

  6. For Percentage of contacts to sample, drag the slider to choose a percentage of contacts to sample. You can also enter a percentage in the box.

  7. Select TAKE SAMPLE.

Once complete, you can find your random sample list in Audience > Segments.

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