A plain text version of your campaign is important for two reasons:
Some spam filters penalise emails for only being in HTML without a plain text alternative. The HTML and plain text versions are sent as a combined email, and spam checking software looks at the combined file and checks the copy in the HTML and plain text versions are consistent. Spammers don't usually concern themselves with this.
Contacts might want to receive plain text because they're partially sighted, or their email client or the older mobile device won't display HTML emails.
Before you start
Things you need to know:
You can't generate a plain text version of your campaign if it's using advanced personalisation.
Create the plain text version of your campaign
Create an HTML Email campaign as normal.
After creating your HTML campaign in the EasyEditor, select SAVE & CONTINUE.
This takes you to the plain text email editor.
Select GENERATE PLAIN TEXT VERSION to automatically generate a plain text version of your HTML email campaign. You can make edits to the plain text content if you want to. Alternatively, you can manually enter your plain text content into the box.
The unsubscribe link is present in the plain text version of a campaign by default. You must not remove this.
Add an action or personalisation to a plain text email
On the plain text editor, select INSERT ACTION.
To add a data field or link action, select the relevant tab, find the action or data field you want, and then select Insert.
To preview your campaign, select PREVIEW.
Select SAVE & CONTINUE.
Limitations of plain text emails
This table shows items you can and can't include in your plain text emails.
Can include ✔️
Can't include ❌