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Email basics - create, build, and send
Create the plain text version of your campaign
Create the plain text version of your campaign

After creating the HTML version of your email campaign, it's time to create a plain text version.

Laura Russell avatar
Written by Laura Russell
Updated over a week ago

A plain text version of your campaign is important for two reasons:

  • Some spam filters penalise emails for only being in HTML without a plain text alternative. The HTML and plain text versions are sent as a combined email, and spam checking software looks at the combined file and checks the copy in the HTML and plain text versions are consistent. Spammers don't usually concern themselves with this.

  • Contacts might want to receive plain text because they're partially sighted, or their email client or the older mobile device won't display HTML emails.


Before you start

Things you need to know:

Create the plain text version of your campaign

  1. Create an HTML Email campaign as normal.

  2. After creating your HTML campaign in the EasyEditor, select SAVE & CONTINUE.
    This takes you to the plain text email editor.

  3. Select GENERATE PLAIN TEXT VERSION to automatically generate a plain text version of your HTML email campaign. You can make edits to the plain text content if you want to. Alternatively, you can manually enter your plain text content into the box.
    The unsubscribe link is present in the plain text version of a campaign by default. You must not remove this.

When you generate a plain text version of your campaign, you see a message which states Replace all your existing content with a converted plaintext version of the HTML content? Select OK. This does not affect your already created HTML version of the campaign.

Add an action or personalisation to a plain text email

  1. On the plain text editor, select INSERT ACTION.


  2. To add a data field or link action, select the relevant tab, find the action or data field you want, and then select Insert.

  3. To preview your campaign, select PREVIEW.

  4. Select SAVE & CONTINUE.

Limitations of plain text emails

This table shows items you can and can't include in your plain text emails.

Can include ✔️

Can't include ❌


Dynamic content


Advanced personalisation


Next steps

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