Even when you've got an email in your contacts' inboxes, it can be the case that they just don't get around to reading it. That's where our ReMail tool comes in handy, giving you a second chance to grab their attention.
Note: ReMails are considered separate campaigns for reporting and billing purposes.
Set up a campaign ReMail
The engagement metrics that drive the ReMail feature are opens and clicks. However, you might want to consider clicks, as the evolving data privacy regulations and advancements in technology are making open rates a less reliable metric.
To set up a ReMail:
While scheduling a campaign send, under step 3. Set up ReMail, select Turn on ReMail.
Expand the Resend this campaign to drop-down menu, then choose between sending to non-clickers or non-openers.
Enter a number of days to send the ReMail campaign after the original campaign send is complete.
For Change ReMail subject line to, enter the new subject line for your ReMail campaign.
Dynamic subject lines can't be changed
Changing the subject line isn't available for campaigns using dynamic subject lines. The same dynamic subject lines will be used in the ReMail of the campaign and can't be changed.
If you want to be able to change the subject line of the ReMail, you need to ensure you're using a static subject line instead in the Create step.
Once your campaign is sent to the outbox, your ReMail is scheduled and will go out automatically to any contact for whom an open/click hasn't been tracked.
A tracked open results from:
opening an email (and downloading the images) for the HTML version of the email
following a link in the HTML or plain text version of the email
A tracked click results from:
following a link in the HTML or plain text version of the email
Reports for ReMail campaigns
Once your ReMail campaign has been sent, it has a report just like all of your other campaigns.
You can access it by selecting ReMail report from the campaign overview report for the original campaign.
Editing or cancelling your ReMail campaign
To edit or cancel your ReMail campaign, go to Analytics > Reports and select your original campaign. Here you can see the resend date and the new subject line of your ReMail. You can edit these by changing the Send on or Subject line boxes and selecting the green tick.
If you want to cancel your ReMail entirely, select Cancel Remail. You see a warning that if you do cancel, you won't be able to get the ReMail back or create another one. If you're sure, select Cancel ReMail again. If you've changed your mind, select Keep ReMail to make no changes.
Set up ReMail to resend to non-openers
There are two options to setup ReMail after the send.
Create a segment to identify the non-openers or non-clickers of the campaign, and then send a copy of the campaign to that segment
Go to the campaign's report, select More reports > Non-openers, select Export > Create list and then send a copy of the campaign to all of the non-openers in that list.