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Send contacts a campaign or enrol them on a program when they join a list

Automate welcome emails and program enrolments for new subscribers by setting up campaign join and program join actions.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over 10 months ago

Within each list in your account, you can configure actions that trigger when a contact joins:

  • Campaign join action

  • Program join action

These actions allow you to automatically send a welcome email or enroll contacts in a welcome program, creating a positive first impression and instant engagement with your new subscriber.


Before you start

Things you need to know:

  • You must have a triggered campaign or an active program in your account. Otherwise, no options are listed in the drop-down menus.

  • A join action is only triggered for single contact additions. Join actions are not triggered for bulk contact imports or bulk API calls.


Set up a join action

  1. Create a list, give it a unique name, and enter a description.
    If it's a public list, your contacts might see its name, so make sure it is understandable to your users.

  2. Go to Audience > Lists and select the Properties icon of the list.

    • Optional: For Campaign join action, select SELECT CAMPAIGN and choose a triggered campaign to send to contacts when they join the list.

    • Optional: For Program join action, select SELECT PROGRAM and choose a program to enrol contacts on when they join the list.

  3. Select SAVE.

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