The Performance comparison overview lets you compare the performance of multiple email campaigns side by side. Use it to quickly identify which campaigns perform best across delivery, engagement, and revenue metrics.
Compare campaigns
To compare your campaigns:
Go to Analytics > Reports.
Select the checkboxes of campaigns you want to compare.
You must select at least two campaigns.Select COMPARE CAMPAIGNS to open the comparison page.
Understand the metrics in the report
The information shown in each comparison chart is split into two sections:
general information
performance information.
General information
Label | Description |
Subject | The subject line of the campaign. |
From name | The from name and email address used to send the campaign. |
Filter | Any filters you have applied to the results. Select the icon to add filters. |
Last sent date | The date the campaign was last sent to a contact. |
Activity period | The date range you are viewing data for. Select the calendar icon to apply or remove a date range filter. |
Performance information
Label | Description |
Emails sent | Number of emails sent. |
Emails delivered | Number of emails that were delivered successfully. |
Unique opens | Number of times the email was opened by a unique contact. |
Opens | Total number of opens. |
Social network opens | Number of opens the campaign got after being shared on a social media site. |
Non openers | Number of contacts who didn’t open the campaign. |
Unique user click through | Number of contacts who clicked at least one link in the campaign. |
Link clicks | Number of clicks a link in the campaign received. |
Click to open rate | Compares the number of unique clicks to unique opens. |
Page views | Number of contacts who viewed a page on your website as a result of using a link in the campaign. |
Revenue | Amount of direct revenue attributable to the campaign. Learn more in Revenue attribution. |
Assisted revenue | Amount of assisted revenue attributable to the campaign. Learn more in Revenue attribution. |
Replies | Number of replies to the campaign. |
Hard bounces | Number of contacts who couldn't be delivered to due to a hard bounce. Learn more in Understand email contact suppression reasons. |
Soft bounces | Number of contacts who couldn't be delivered to due to a soft bounce. Learn more in Understand email contact suppression reasons. |
Unsubscribe | Number of contacts who unsubscribed through this campaign. |
Highest scoring metric
For every metric, the best-scoring campaign’s result is highlighted in green. This makes it easy to see which campaign is performing better for each metric.
Filter the report
You can only apply filters to campaigns with the Date range set to All time.
On the Performance comparison overview page, select the filter icon in the General information row above the comparison table.
In the Filter report side panel:
Choose a filter option.
Select the list, segment, split test version, or dynamic content variation.
Select APPLY.
Set date range
On the Performance comparison overview page, select a campaign’s Date Range.
In the Date options side panel, choose the type of date range you want to apply. You can choose:
Pre-defined date range
Custom date range
Select APPLY.
You can reset the date range for all campaigns by selecting Date Range at the top right of the comparison overview page and selecting a date.
Compare a campaign against itself
You can check how a campaign has performed over time by comparing it against itself with different date ranges.
You must first compare two different campaigns before a campaign can be compared against itself.
From the Performance comparison overview, hover over the campaign image and select the change campaign icon.
To remove a campaign, select the X next to the campaign you want to remove.
Select ADD CAMPAIGN, and find and select the campaign you want to add.
Select APPLY
Use Date Range to set different date ranges for each campaign comparison.
Add and remove campaigns
From the Performance comparison overview, hover over the campaign image and select the change campaign icon.
To add a campaign, select ADD CAMPAIGN, and select the campaign you want to add.
To remove a campaign, select the red X next to the campaign you want to remove.
Select APPLY.
Reorder campaigns in the report
From the Performance comparison overview, expand the COMPARE ACTIONS drop-down menu, and select Change campaigns.
Drag your campaigns into the order you want.
Select APPLY.
Export the campaign comparison report
Go to Analytics > Reports.
Select the campaigns you want to compare.
You must select at least two campaigns.Select COMPARE CAMPAIGNS.
Expand the COMPARE ACTIONS drop-down menu and select Export report.
On the Exports page, wait for your export to finish, then select Download.