Replies report

View and export replies to your email campaigns.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

When a recipient replies directly to a campaign you’ve sent them, their response is logged in the report for the campaign. The Replies report shows the number of replies you've had in response to a campaign and the content of each reply.

Before you start

Things you need to know:

  • Replies to your campaigns may not be stored in email reports if you have disabled Track all replies for your from address.

  • To learn more, check out the section The reply address.

  • Any reply of 10 MB or more is bounced, and you won't receive it. The contact sending the email receives a notification that their message was too large. It's a very rare occurrence that a reply is as large as this, but when it happens, it’s normally caused by an attachment.

Use the Replies report

  1. Go to Analytics > Reports.

  2. Select the campaign name to open the email report.

  3. Expand the MORE REPORTS drop-down menu, then select Replies.

The report has three tabs - Replies, Auto replies, and Challenge replies. Each tab displays a table showing any relevant replies your campaign has received.

Contacts who have been deleted since sending a reply show in the report as Deleted contact. The exception is deleted suppressed contacts whose email addresses is retained in order to maintain the suppression.

You can:

  • Select DISPLAY to change the view of the report.

    Select the checkboxes for the table columns you want to display, then select APPLY.

    To order the table’s data, expand the Sort by dropdown menu and choose a sort order.

  • You can also select any of the table’s column headers to sort the table data by the selected metric. Select the header again to switch between ascending or descending order.

  • By list, segment, split test variation, or dynamic content variation.

  • The exported file contains the details of the contact who sent the reply as well as the content of the reply message.


These are actual replies sent to you, perhaps asking you a question. Sometimes your email recipients use this method to unsubscribe instead of using your unsubscribe link. For this reason, it's very important that you review your replies on a regular basis.

If a request to be unsubscribed has been made in an email reply, then you can select the checkbox to the left of the email address and then select UNSUBSCRIBE.

To view the content of a reply, select the View reply icon. The reply is displayed in a popover window.

To forward the reply to the email address that you are logged into Dotdigital with, select the Forward to me icon.

Replies can also be forwarded to the email addresses you specify during campaign setup.

Auto replies

These are automatic replies that have been set by the email recipient to go to every email they receive. It's quite a common practice when it comes to general email addresses such as info@ or sales@.

These replies aren't forwarded to the email address(es) you specify in the campaign setup screen.

Challenge replies

These are replies sent by sender verification tools such as Spam Arrest. These emails are sent to reduce spam in the email recipient's inbox. You need to enter a code in order for your original email to be accepted by your email recipient.

These replies aren't forwarded to the email address(es) you specify in the campaign setup screen.

Attachments in replies

If someone has attached something to their reply, then any attachments can be downloaded in the reply area. Incoming emails are virus scanned, and any suspicious attachments aren’t made available for download.

If you've set a forwarding address for campaign replies, attachments won't be forwarded unless you enabled attachment forwarding in your account settings.

To do this:

  1. Expand the User menu and select Settings > General > Account settings.

  2. Under Features, select the Include attachments in forwarded replies checkbox.

  3. Select SAVE SETTINGS.

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