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Urchin Tracking Modules (UTMs) are used to identify campaigns that refer traffic to a specific website. If you use Google Analytics, you can add UTM tags to your SMS links to help you better understand your customers. It’s also more convenient, as you won’t have to create a new UTM tag each time you send a new link.
Before you start
Things you need to know:
You can only add UTM tags to SMS links if you have link shortening and tracking enabled.
Add UTM tags to your SMS links
Expand the User menu and go to Settings > Tracking > SMS link tracking.
Select GOOGLE ANALYTICS TRACKING. This adds the three default UTM tags:
utm_campaign which is set to use the campaign name
utm_medium which is set to SMS
utm_source which is set to your company name
To change any of these default values, select the Edit icon.
To disable UTM tags for your SMS message links:
Expand the User menu and go to Settings > Tracking > SMS link tracking.
Select DISABLE GOOGLE ANALYTICS TRACKING.