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Add UTM tags to SMS links for Google Analytics 4
Add UTM tags to SMS links for Google Analytics 4

Use Google Analytics 4 to track your SMS campaign engagement.

Henry Huish avatar
Written by Henry Huish
Updated over a week ago

Google Universal Analytics sunsetting

Google Universal Analytics sunset on July 1. Learn about how we work with the latest edition of Google Analytics 4 (GA4), by watching our training video.

Urchin Tracking Modules (UTMs) are used to identify campaigns that refer traffic to a specific website. If you use Google Analytics, you can add UTM tags to your SMS links to help you better understand your customers. It’s also more convenient, as you won’t have to create a new UTM tag each time you send a new link.


Before you start

Things you need to know:


Add UTM tags to your SMS links

  1. Expand the User menu and go to Settings > Tracking > SMS link tracking.

  2. Select GOOGLE ANALYTICS TRACKING. This adds the three default UTM tags:

    • utm_campaign which is set to use the campaign name

    • utm_medium which is set to SMS

    • utm_source which is set to your company name

    To change any of these default values, select the Edit icon.

To disable UTM tags for your SMS message links:

  1. Expand the User menu and go to Settings > Tracking > SMS link tracking.

  2. Select DISABLE GOOGLE ANALYTICS TRACKING.

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