To use our product recommendations feature, you must sync the correct insight data from your ecommerce platform. Your products must be added as an account-scoped Insight data collection and the collection name must be prefixed with
The table below details the types product recommendation and the Insight data collections required to power them.
Product recommendation type
Required Insight data collections
Products, Orders, WebInsight
Products, Orders, WebInsight (optional)
Best next (predictive)
New in store
For product recommendations to work correctly, your product and order data needs to follow a specific structure. You can refer to our data schema to find this structure:
Sync your data to Dotdigital
You can sync Insight data through an integration, or directly through the API.