Web behaviour tracking and abandoned browse
Understand Web behavior trackingCollect data based on your contacts' browsing behavior.
Install Web behavior trackingBegin passing Webinsight data in to your Dotdigital account.
Use Web behavior tracking for segmentationWeb behavior tracking gives you a powerful tool to target and engage your customers based on their browsing behaviour and activity.
Use Web behavior tracking to increase your salesTarget contacts with relevant product recommendations, offers, and testimonials to encourage them to convert interests into purchases.
Use Web behavior tracking to increase webform completionIdentify contacts who have visited and browsed webform pages on your site but haven't signed up.
Use Web behavior tracking to increase website downloadsIdentify contacts who have visited and browsed download pages on your site but haven't committed to a download.
Use abandoned browseThe product a contact last browsed is identified in Dotdigital with our extended web behavior tracking script.
Create an abandoned browse programEncourage your contacts to buy products by sending them a triggered campaign when they leave specific pages on your website.
Create an abandoned browse emailAn abandoned browse email is a triggered campaign showing the latest products the customer browsed, but not added to the cart or purchased.
Create an abandoned browse SMSSend your contacts an abandoned browse SMS to remind them about the products they viewed but didn’t buy.