Dotdigital for Adobe Commerce (Magento) or Shopify connector user?
If so, abandoned cart functionality is configured and implemented differently - and the information below does not apply. Please instead read the Dotdigital for Adobe Commerce or Shopify connector articles.
Tracking script
You can add the script using our Dotdigital tag, or if you'd prefer manually to your site.
Using the Dotdigital Tag
You can install the tracking script by adding the Dotdigital tag to your site and enabling Web behavior tracking. Learn more in Add the Dotdigital Tag to your website.
Manually
This code must be included on every page and must be included before any calls are made to window.dmPt.
Your site identification number, shown below as DM-SAMPLE-01, is given to you prior to setup. The rest of this script block should remain exactly as it is below.
(function(w,d,u,t,o,c){w['dmtrackingobjectname']=o;c=d.createElement(t);c.async=1;c.src=u;t=d.getElementsByTagName
(t)[0];t.parentNode.insertBefore(c,t);w[o]=w[o]||function(){(w[o].q=w[o].q||[]).push(arguments);};
})(window, document, '//static.trackedweb.net/js/_dmptv4.js', 'script','dmPt');window.dmPt('create', 'DM-SAMPLE-01'); window.dmPt('track');Advanced use
If dmPt clashes with another variable on your page, you can change this above (before the identification code). Changing this means all calls to window.dmPt below also need to be changed to window.myNewVar throughout.
Identify your user
When you're able to identify your user, for example, after they've signed in, you must tell us who the user is. Without this, we may not be able to send them an abandoned cart email.
window.dmPt('identify', 'example@example.com');Important
The above script doesn't create a contact in your account. You must already have a process in place in which customers are created as contacts when they log in or sign up to your site.
Supply your cart
The code below must be executed on every single page after the cart has been created. Failure to do so may result in them getting an abandoned cart email too early.
A breakdown of what every field means can be found below.
window.dmPt("cartInsight", {
"programID": 12345,
"cartDelay": 25,
"cartID": "123ABC",
"cartPhase": "CUSTOMER_LOGIN",
"currency": "USD",
"subtotal": 35.98, "shipping": 0,
"discountAmount": 0,
"taxAmount": 0,
"grandTotal": 35.98,
"cartUrl": "https://www.my-website.com/checkout/cart",
"lineItems": [
{
"sku": "576879",
"name": "Shirt",
"description": "A super great description of the product",
"category": "Shirts > T-Shirts > Blue",
"other": {"fieldName": "This can be a string or any value you like"},
"unitPrice": 11.99,
"salePrice": 11.99,
"quantity": 2,
"totalPrice": 23.98,
"imageUrl": "http://www.my-website.com/a/p/shirt.jpeg",
"productUrl": "http://www.my-website.com/index.php/shirt.html"
},
{
"sku": "1112296",
"name": "Fleece Jacket",
"description": "A well appointed Fleece jacket",
"category": "Shirts > T-Shirts > Blue",
"other": {"fieldName": "This can be a string or any value you like"},
"unitPrice": 65.99,
"salePrice": 55.50,
"quantity": 1,
"totalPrice": 55.50,
"imageUrl": "http://www.my-website.com/a/p/fleece.jpeg",
"productUrl": "http://www.my-website.com/index.php/fleece.html"
}
]
});Cart JSON field breakdown
Cart detail fields
programID
The ID of the Dotdigital program that sends out the email. We can supply this to you when we set up the email and program for you. (Optional with Dotdigital Tag)cartDelay
The time, in minutes, we wait before sending out the email. (Optional with Dotdigital Tag)cartID
The ID of your shopping cart. This must be unique.cartPhase
The state of the cart. It must be set toORDER_COMPLETEonce the order has been completed. This prevents an abandoned cart email being sent.currency
The currency that the prices are in, for example, USD or GBP.subtotal
The cart subtotal amount.shipping
The amount for shipping the order.discountAmount
The amount discounted on the entire order.This must be a positive value.
taxAmount
The amount of tax included on the entire order.grandTotal
The final total of the order, including any taxes or discounts, if known.cartUrl
The cart URL that takes the user directly back to their cart on your store.modifiedDate
The date when the cart was last modified.
Using the Dotdigital Tag?
If not provided in the script, the default values set in the Dotdigital tag will apply.
Line items fields
As per the example above, there can be one or more line items. All items in the basket should be included.
sku
The identifier for the line item.name
The item name or basic description.description
A more detailed description of the item.category
The category the product falls under, for example, T-Shirts > Blue.other
This can be anything you like, or left blank if not required.unitPrice
The full unit price of the item.salePrice
The price the item is sold for on your store.quantity
The number of items.totalPrice
The total price of items, taking sale price and quantity into account.imageUrl
The full URL to an image of this product.productUrl
The URL of the product on your website.
Including these on your site
The above tracking and cart tracking scripts should appear on every page of your site, where possible.
You should also include the identify script as soon as you know who the current user is. You don't then have to include this on every page, but it doesn't affect anything if you do.
Working with single-page apps
If your site is a single-page app, or, at least, parts of it are, then you have to do a little more work to get all this functioning.
As above, you must include the tracking script on the page before any calls to our servers are made. And, as above, you must identify the user at the first possible opportunity.
The main cart tracking code, however, should be called as often as is sensible. This could be, for example, every time the user clicks something on the site, or it may just be whenever the cart is updated.
The important thing to note is that when this code is executed, our clocks start ticking. So if you have the abandoned cart email being sent after 20 minutes, then we send the email if we have not heard from the site after 20 minutes.
The point is, if your site does not send through this data often enough, it could mean that we send out the email prematurely.