Skip to main content
All CollectionsRegulations, privacy, and securityRegulations
Process a request to delete a contact's data
Process a request to delete a contact's data

If a contact asks you to delete all the data you store on them, our platform lets you process this efficiently.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

What data you have on a contact affects how you delete their data. Use these sections to delete a contact entirely from various areas of the platform:


Delete contact data

  1. Go to Audience > Contacts.

  2. Find the contact you want to delete.
    Use the search field to do this quickly.

  3. Select the check box next to the contact.

  4. Expand the MORE ACTIONS drop-down menu and select Delete from account.

  5. Read the confirmation message, and to confirm, select the confirmation check-boxes and select Delete.

Once you delete a contact we move the contact to the recycle bin for 30 days. After 30 days, all of their data is permanently removed.

Recycle bin

Only account owners or users with the Can manage account permission enabled can access the recycle bin. To find the recycle bin, expand the User menu and go to Settings > General > Recycle bin. In the recycle bin, you can permanently remove selected items, empty the entire recycle bin, and recover deleted contacts.


Delete contact data from Surveys, pages, and forms

You must repeat for all of your forms to find out which ones your contact has responded to.

  1. Go to Analytics > Reports, expand the MORE REPORTS drop-down menu and select Pages and forms.

  2. On the reporting page, find the form you want to view and select the number in the responses column.

  3. Select the Responses tab.

  4. Enter the name or email address of your contact into the search box.
    If the search returns results, you must export the form results. If the search returns no results, then you can move to the next form and search that.

  5. Select the cross icon to the far right of any results returned for the contact.

  6. Select Yes.

  7. On the confirmation message, select delete.

This deletes all of the data held in a single form for the contact.


Delete contact data from Transactional email

To delete the data for a contact from transactional email:

  1. Go to Analytics > Dashboards, expand the MORE DASHBOARDS drop-down menu and select Transactional email.

  2. Select SHOW SUCCESSES ONLY.
    You must also repeat this process a second time and select SHOW FAILURES.

  3. Enter the contact's email address into the search box.

  4. Select the check box or boxes next to the contact.

  5. Select Delete.

  6. On the confirmation message, select Delete.

This deletes all of the contact’s data in the transaction email section.


Delete contact data from Surveys & forms

The Surveys and forms functionality has been retired in favour of our Survey, pages, and forms tool, however you may still hold data on a contact in a Surveys and forms report, and this needs to be separately deleted to fully comply with their request.

You need to repeat these steps for any of your surveys that have responses:

  1. Go to Analytics > Reports, expand the MORE REPORTS drop-down menu and select Surveys & forms.

  2. Select a survey name to open the report.

  3. On the Reporting page, select the Responses tab.

  4. Select the drop-down menu next to the search box and select Include complete and partial responses to ensure you get all data submitted.

  5. Enter the name or email address of your contact into the search box. If the search returns results, you must export the survey results. If the search returns no results, then you can move to the next survey and search that.

  6. Select the cross icon to the far right of any results returned for the contact.

  7. Select Yes.

  8. On the confirmation message, select delete.

This deletes all of the data held in a single survey for the contact.

Did this answer your question?