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Shopify integration checklist

Use this checklist to connect your Shopify store, and ensure you're making the most of Dotdigital.

Written by Gareth Burroughes
Updated over 7 months ago

Connect your Shopify store to Dotdigital

🔴 Required

First, you need to connect your store. Your Dotdigital account connects to your Shopify store using our Shopify app.


Turn on data sync

🔴 Required

Control how your store syncs with Dotdigital. Learn to turn data sync on or off and, if you need to, run a manual data sync.


Turn on double opt-in for subscribers

🟠Highly recommended

Be confident you're sending marketing campaigns to valid, monitored, consenting email addresses.


Choose lists for customers and subscribers

🔵Optional

We automatically put all your Shopify marketing subscribers into a subscribers' list. But you might want to change this, or start syncing your Shopify customers too.


Turn on two-way sync for contacts

🟡Recommended

At first, your Shopify integration only syncs one way — Shopify ➡️ Dotdigital. But you can turn on two-way sync and start syncing your contact data back to Shopify after making changes in Dotdigital.


Map Shopify Customer Fields to Dotdigital contact data fields

🟡Recommended

Use field mapping to map your Shopify customer fields to contact data fields within Dotdigital.


Send transactional email with Dotdigital

🟡Recommended

Create templates and send branded, customisable transactional emails through Dotdigital.


Set up an abandoned cart program

🟡Recommended

Recover lost sales and increase your conversion rate and revenue with an abandoned cart program.


Set up your welcome program

🟡Recommended

Use automation programs to welcome your customers and subscribers and keep them engaged.


Set up back in stock email alerts

🔵Optional

Send automatic notifications to subscribed contacts when the products they want come back in stock.

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