All Collections
Shopify and Shopify Plus
Data sync
Turn on two-way sync for contacts between Dotdigital and Shopify
Turn on two-way sync for contacts between Dotdigital and Shopify

Ensure your contact data updates in both your Dotdigital and Shopify accounts.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

Two-way sync allows your customer data to sync back to Shopify after making changes in Dotdigital.

If you turn two-way sync on, any changes in Dotdigital to a contact's mapped data fields, subscription status, and date are synchronised back to Shopify.

Before you start

Things you need to know:

  • Two-way sync won’t create new customers in Shopify.

Watch the video

Some information in this video has changed. We are working on updating the video, but in the meantime, use the article for accurate navigation details.

Turn on two-way sync

  1. In Dotdigital, go to Connect.

  2. Under Installed integrations and extensions select the Shopify tile.

  3. Under the heading Contacts, for Enable two-way sync, select YES.


  4. Select SAVE.

Dotdigital updates these contact data fields:

  • First name

  • Last name

  • Phone number

  • Note

  • Tags

  • Shipping address (default address)

  • Subscriber Status (accepts_marketing)

When a customer unsubscribes through Dotdigital, accept_marketing changes to false and accepts_marketing_updated_at changes to the current date.

Updates to these customer fields in Shopify happen during the next scheduled sync. Dotdigital syncs incremental updates; historical data isn’t synchronised. If a customer doesn't exist in Shopify, Dotdigital doesn’t create the customer during the synchronisation.

Automatic catalog sync

Once the connection is set up, there are no options to turn order and catalog synchronisation off or on – this is done automatically.

Did this answer your question?