Consumers today are empowered by their own research and can enter the sales funnel at any stage. Not using WhatsApp means missing out on a key communication channel.
Enhanced customer experience
Marketing extends beyond pre-sale communications. With customer experience becoming more important than products and services, post-sale communications are crucial. To enhance their experience, customers should be able to respond to alerts, reminders, and notifications on their favorite messaging app.
A study shows that 33% of consumers would switch companies after one instance of poor service (NYSE: AXP, 2017). Messaging channels like WhatsApp help brands mitigate negative sentiments.
WhatsApp business benefits
Fastest-growing communication app
450 million daily active users
2 billion monthly active users globally
60 billion messages sent per day
WhatsApp is a simple, reliable, and private way to communicate. Over 2 billion people in 180+ countries use it to stay in touch with friends, family, and businesses.
Connect with customers
WhatsApp Business allows brands to connect with customers quickly and easily. Reach customers in real-time, reduce call center strain, and simplify communications. Send rich content like images, PDFs, QR codes, and videos. Personalize messages with custom data fields to enhance customer experience and increase lifetime value. End-to-end encryption ensures data security.
Integration with Dotdigital
Dotdigital, with 20+ years of experience, can handle the integration process. To use WhatsApp, you need a Facebook Business Manager account and ID. Our team will guide you through every step.
Using WhatsApp API
WhatsApp is available using the Dotdigital omnichannel API. Our Help centre and account managers can help you throughout the whole process.
To start the approval process, ensure you have your Business Manager ID ready.
Learn more in locating your Business Manager ID.
Message templates
Businesses must send the first outbound message as a Message Template, which can be personalized with data fields. Templates include:
Alert Updates
Appointment Reminders
Issue Resolution
Payment Updates
Personal Finance Updates
Reservation Updates
Shipping Updates
Ticket Updates
Learn more in creating highly structured messages for WhatsApp.
WhatsApp prohibits marketing messages in Message Templates but allows replies to customer messages. This enables conversations that lead to sales while providing a great customer experience.
Compliance
WhatsApp is cracking down on unauthorized outbound marketing. Official brands can send outbound messages using approved Message Templates.