Adding SMS marketing consent checkboxes to customer checkout, is an excellent way to collect customer mobile numbers and consent to send them your marketing content through text messages.
Before you start
Things you need to know:
Check out The Shopify integration checklist to help track your progress.
1. Enable SMS marketing consent
To add SMS marketing consent checkboxes to your Shopify store:
In your Shopify account, go to Settings > Checkout and find the heading Marketing options.
Select the SMS checkbox.
2. Dotdigital mapping
To map your SMS subscribers to your Dotdigital list:
In your Dotdigital account, go to Connect > Shopify and find the heading Contacts.
Expand the Sync SMS subscribers to drop-down menu and choose a list.
An SMS marketing consent checkbox is now available for your customers in email only checkouts and email and mobile checkouts. When a customer subscribes they are added to the Dotdigital list you chose above.
Your customer’s subscription status can be checked inside your Dotdigital account using the Single customer view.
When a customer unsubscribes from your SMS marketing through your store, they are removed from corresponding list. However, the status is not updated in Dotdigital’s single customer view. This is to prevent the contact being unsubscribed from other connected stores or data sources linked to them.
It is important to ensure you always map your subscribers to the correct list and use it as a way to determine subscription status.