All Collections
Customers and subscribers
Capture SMS marketing consent for Shopline
Capture SMS marketing consent for Shopline

Collect your customers’ mobile numbers to add to your Dotdigital lists.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

Adding SMS marketing consent checkboxes to customer checkout is an excellent way to collect customer mobile numbers and consent to send them your marketing content through text messages.

Before you start

Things you need to know:

1. Enable SMS marketing consent

To add SMS marketing consent checkboxes to your Shopline store:

  1. In your Shopline account, go to Settings > Checkout settings and find the section Customer's contact information.

  2. For Checkout contact information, select The customer can provide a mobile phone number or email address at checkout.

  3. For Subscription information, select Customers must opt in for marketing comms (SMS/Email).

  4. If you also want to allow customers to subscribe after checkout, for Accept subscription information after checkout, select Allow customers to subscribe with their mobile number or email after the order is complete.

  5. Select Update.

2. Dotdigital mapping

To map your SMS subscribers to your Dotdigital list:

  1. In your Dotdigital account, go to Connect > Shopline and find the heading Contacts.

  2. Expand the Sync SMS subscribers to drop-down menu and choose a list.

  3. Select SAVE.

An SMS marketing consent checkbox is now available for your customers in email only checkouts and email and mobile checkouts. When a customer subscribes they are added to the Dotdigital list you chose above.

Mobile-only customers that haven’t opted in are still captured in your chosen Customers list.


When a customer unsubscribes from your SMS marketing through your store, they are removed from the corresponding list. However, the status is not updated in Dotdigital’s Single customer view. This is to prevent the contact being unsubscribed from other connected stores or data sources linked to them.

It is important to ensure you always map your subscribers to the correct list and use this as a way to determine subscription status.

Did this answer your question?