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Abandoned cart: Link to cart - Magento 1
Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over 9 months ago

Shopify connector user, or Dotdigital platform-only user?

If so, abandoned cart functionality is configured and implemented differently - and the information below does not apply.

The link to cart functionality adds an additional link to the external dynamic content block used in abandoned cart emails to display an abandoned cart's contents. Where possible, the link takes the recipient right back to where they left off on your website - but this isn’t always the case.

The different behaviours when the link is clicked are as follows:

  • Registered customers who are logged in are taken straight back to their cart. In doing so, we evaluate the contents of the customer's current quote and any missing items from the abandoned cart that are no longer in the customer's current cart (if they have one) are re-added.

  • Registered customers who aren’t logged in are taken to the customer login page and, once logged in, they are taken to their cart – but their cart doesn’t get completed with missing items from their current quote.

  • Guests with a session that’s still active are taken straight back to their cart.

  • Guests who no longer have an active session are taken straight back to an empty cart.

Enable link to abandoned cart

  1. Go to System > Configuration > DOTMAILER > Configuration > Abandoned Carts.

  2. Expand the Link To Cart Enabled drop-down menu and select Yes.

In addition to enabling the feature, you can customise the wording of the link that shows with the external dynamic content block. The default wording is Take me to my basket.

Your site's cart URL uses the default cart URL: /checkout/cart. However if you have changed this for any reason, you can specify the new path.

Similarly, you can edit your site's login URL from the default: /customer/account/login.

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