Easy email capture means you can still send to, and re-engage contacts who haven't completed a checkout or newsletter sign up, potentially encouraging them to complete their order or subscription.
​

To access, go to System> Configuration > Dotdigital > Configuration > Abandoned Carts.

Enabling this updates Magento with a user's email address at the point of them leaving the email address field of your checkout process.

This is particularly useful if you have a single page checkout process, meaning you don't have the ability to capture an email address through submission of a previously completed page. If a single page checkout is abandoned, then you're still able to send an abandoned cart email thanks to the easy email capture functionality.

Enabling this updates Magento with a user's email address at the point of them leaving the email address field of your newsletter sign up process.

This is particularly useful if you have a single page newsletter sign up process, meaning you don't have the ability to capture an email address through submission of a previously completed page. If a single page sign up process is abandoned, then you're still able to send an email thanks to this easy email capture functionality.