This article shows you how to add a calendar link for Microsoft Outlook, but the process is very similar for other providers.
1. Create and save your event
Create your event in your Microsoft Outlook calendar.
Open the event in your Microsoft Outlook calendar and select File > Save As, ensure Save as type: is set as iCalendar Format (.ics file)
Select Save.
2. Add your event to an email campaign
While creating or editing a campaign in EasyEditor, drag a text block onto the canvas.
Enter the text you want for your calendar link. For example, Add to your calendar.
Highlight the text, expand the LINK drop-down menu, then select Link.
In the Add a link window, select Link to a document.
To upload your calendar invite, select Show document manager in the bottom right corner.
Under Upload new document, select CHOOSE FILE, select your calendar invite, and then select UPLOAD.
Close the Document manager window.
Under Select a document, select your calendar invite.
Select INSERT.
Save and continue editing your campaign.
That's it! You contacts can select this link in your campaign to download the .ics file, open it, and then save the event to their calendar.