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Add a countdown timer to an email campaign
Add a countdown timer to an email campaign

Countdown timers can highlight time-sensitive events or promotions. They're great at adding a sense of urgency to your emails.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

Here are some examples of where you might want to add a countdown timer:

  • Sales or discounts that are only available for a limited time.

  • Upcoming events, such as webinars or product launches.

  • Deadlines for registration or sign-ups.

  • Reminders for subscription renewals or payment deadlines.

  • Urgent notifications or important updates.

1. Generate a countdown timer

First, you must generate a countdown timer to add to your campaign. There are many online countdown timer generators that let you create a countdown timer to embed in an email. In this example, we're using, but you can use whichever one you want as long as it provides an HTML embed code.

  1. Go to your Countdown timer generator.
    You can use Sendtric or another similar generator. An online search will give you several options to choose from.

  2. Enter your details into the timer.
    This usually includes information such as Timezone, Start and End time, and in some cases, the language of the timer.

  3. Generate your timer, and copy the embed code.

2. Add a countdown timer to an email campaign

Once you've copied the embed code, you can add your countdown timer to an email campaign.

  1. Go to Campaigns > Email, and either edit or create a new campaign.

  2. In EasyEditor, drag a Text block onto the canvas. Place it where you want your countdown timer to appear.

  3. Select the text box and select the Edit HTML icon.

  4. Paste your Countdown timer embed code into the HTML box.

  5. Select APPLY. You should now see a countdown timer in your text box.

  6. Select SAVE and continue designing your campaign.

Compatibility with email clients

Most email inboxes show countdown timers correctly, but you should be aware that some contacts might have errors that cause them to see the wrong countdown time or no time at all.

We're aware of the following email clients that might cause countdown timer errors:

Apple Mail

If you use a countdown timer that counts down from the open time, then Apple mail users might see the wrong time on the timer. Apple's new privacy features mean that emails are pre-opened and all opening details are masked. It's possible that this pre-open could trigger your countdown from the pre-open time rather than the contact opening time.

Microsoft Outlook

Older versions of Microsoft Outlook, such as 2007, 2010, and 2013, cannot play animated GIFs. Since most countdown timers display as a GIF, contacts will only see the first frame.

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