Advanced personalisation - an overview

Learn about advanced personalisation and how it works.

What is advanced personalisation?

Advanced personalisation (which differs to our standard personalisation) is an additional feature that allows you to make use of Liquid, a flexible and dynamic markup language, to create highly personalised and targeted content in both email campaigns and landing pages.

What is the key benefit of advanced personalisation?

Advanced personalisation enables you to add Insight data to your content, allowing you to display items from contacts' order histories, preferences, and browsing behaviours. It can also make use of AccountInsight, meaning you can display items from your product catalogue, staff contact details, and store or office locations.

How does advanced personalisation work?

Liquid markup is made up of three parts:

  • Objects contain your data
  • Tags create the logic and control the flow of the content
  • Filters change the output of an object

EasyEditor has advanced personalisation blocks that can be dragged and dropped into campaigns and landing pages, making Liquid easy to add and then preview.

What can I do with advanced personalisation?

Possible uses of advanced personalisation include:

Find out how to add advanced personalisation to your account »
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