SMS (short message service) is one of the most effective marketing channels there is, enjoying high deliverability and engagement rates, and allows you to get your message directly in front of your contacts by targeting their phones.
You can send SMS messages from the platform in two different ways. The first option is via an automated program: ideal for sending personalised alerts, reminders and notifications to your contacts. The second option is via our SMS broadcasting tool: useful for sending survey links or promotional codes to lists of numbers (or an individual number) without contacts needing to be connected to an email address.
To start your marketing journey using SMS, you'll need SMS sending credits, and an SMS from name (this is the word or number your recipients will see your message arriving from). Optionally, if you want recipients to be able to reply and opt-in or out of your SMS messages, you'll either need a short code and keyword, or a long code.
Sending an SMS campaign using programs
Who doesn't love automation? To automate your SMS campaigns, you'll firstly need to create a contact data field that contains your contacts' phone numbers. After this has been completed, set up a Triggered SMS profile to be able to send SMS in programs. From here, you can then drag and drop a 'Send SMS' node into a program, write the message, and personalise it with other contact data fields. When contacts reach the node, they'll be sent the SMS message.
Sending SMS messages in the SMS broadcasting tool
Sending to multiple contacts, creating a campaign and scheduling are all a part of the content creation process, so we've got you covered! In the 'SMS' area of the application, you can:
- create SMS contacts in address books by adding numbers individually, or by bulk uploading them in a CSV or Excel file,
- create an SMS campaign, or
- send it immediately or schedule it, and choose the address book(s) you want to send it to (you can also do single sends).
Reporting for SMS sends
It's all about the delivery and metrics, and we understand that. For the SMS broadcasting tool, there is a reporting area and provides details on sends, deliveries, and failures for your SMS campaigns. Your single sends are also logged here, which includes any triggered SMS sends via programs.