Insight data dependencies for product recommendations

Learn what insight data you need to sync to use our product recommendations.


To use our product recommendations feature, you must sync the correct insight data from your ecommerce platform. Your products must be added as AccountInsight and the collection name must be prefixed with catalog_.


The table below details the types of product recommendation, the Insight data collections required to power them, and links to the schema definitions to ensure your data is in the correct structure.

Product recommendation type Required Insight data collections
Custom category Products
Best sellers Products, Orders
Most viewed Products, WebInsight
Last browsed Products, WebInsight
Trending Products, Orders, WebInsight
Also bought Products, Orders
Lookalikes (predictive) Products, Orders, WebInsight (optional)
Best next (predictive) Products, Orders

Data schemas

To find out more about WebInsight data check out the Web behavior tracking section of our Help Centre.

Syncing your data to Dotdigital

If you're not syncing these Insight data collections and wish to do so, you should review our market-leading ecommerce integrations or speak to your account manager.

Did you find this article helpful?

Can we help?

Thanks for using Dotdigital. If you need more help or support, then contact our support team.