In order to use Engagement Cloud's product recommendations feature, you need to be syncing the correct Insight data from your ecommerce platform. As a side note, for products to be available for selection in a product block, they need to be added to an account's AccountInsight in a collection name that's prefixed with 'catalog_'.
The table below details the types of product recommendation, the Insight data collections required to power them, and links to the schema definitions to ensure your data is in the correct structure.
|Product recommendation type||Required Insight data collections|
|Best sellers||Products, Orders|
|Most viewed||Products, Web Behavior Tracking|
|Last browsed||Products, Web Behavior Tracking|
|Trending||Products, Orders, Web Behavior Tracking|
|Also bought||Products, Orders|
|Lookalikes (predictive)||Products, Orders, Web Behavior Tracking (optional)|
|Best next (predictive)||Products, Orders|
Syncing your data to Engagement Cloud
If you're not syncing these Insight data collections and wish to do so, you should review our market-leading ecommerce integrations or speak to your account manager.