This recommendation doesn't use extra data (such as orders or page views) to find products. Products are selected using only the filters you define.
To create a custom category recommendation, go to Campaigns > Product recommendations > Create recommendation > Custom category.
How it works
The custom category is a general (non-personalised) recommendation. Filters defined in the recommendation builder produce a single product set. This product set is used for all targeted contacts.
The product set created will only use the filters you define. No extra statistics are considered.
Matching products are ranked in order of newest first.
Getting the best results
Custom category recommendations can cover key product areas, for example:
- 'Budget snowboards for beginners'
- 'Bindings for Burton snowboards'
- 'Snow boots for children'
These recommendations can then be used to quickly build targeted campaigns.
Why use this recommendation?
This recommendation type is a great way to build reusable dynamic content. It has no data dependencies other than a catalog.