Create product recommendations to make sure your customers see dynamic, personalised recommendations at the most optimised time in their customer journey. Use correctly, and you'll notice improved product discovery, increased conversions, and higher order value.
We’ve designed the product recommendation builder to let you quickly discover which recommendation to use, at what phase of the customer journey, and which channel to communicate on.
Understand the recommendation builder
The recommendation builder first opens to show all product recommendations. On the left, there’s a list of categories based on various stages of the customer journey. In the centre, each recommendation is displayed as a tile.
Product recommendation tiles
You can see the product recommendation tiles on the Product recommendations builder.
Each tile displays three pieces of information:
Title
The name of the product recommendation.Description
A short description of the recommendation.Channel tag
The channels where you can use this recommendation: Email, Landing page, or Website.
Recommendation categories
The category list is on the left side of the product recommendations page. You can either view All recommendations or choose one of the categories to narrow down your selection. There are eight customer-journey categories, and three website-placement categories to choose from.
Customer-journey categories
These recommendations are designed to get the most impact at a particular point within the customer journey.
New customers
Repeat customers
Lapsing customers
Inactive customers
Post-purchase
Extended post-purchase
Regular campaigns
Abandoned cart
Website-placement categories
These recommendations fit nicely into a particular area of your ecommerce store.
Website homepage
Website category page
Website product page
All product recommendations
You have a selection of product recommendations to choose from. Each recommendation is optimised for various needs within the customer journey:
Best sellers
Products that have sold the most, favouring more recent sales.Trending
Products that have a combination of high recent sales and high recent web views.Most viewed
Products that have the most views on your website, favouring more recent traffic.Lookalikes
Uses AI to identify products similar to items the customer has previously purchased.Best next
Uses AI to predict the next products in the customer journey by matching to similar shoppers.Hybrid prediction (beta)
Uses AI to predict the next products in the customer journey by analysing similar shoppers and their product affinities.
New in store
Products that have recently been added to your product catalog.
Also bought
Uses the most recent purchase or currently viewed product on your website to recommend popular products customers also bought.Bought together (beta)
Uses the most recent purchase, or items in the cart, to suggest products frequently bought at the same time.Custom category
Chooses the most recently added products based on your filters.
Next steps