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Onsite product recommendations

Show product recommendations on your website by embedding our scripts.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

How onsite recommendations work

The rules for the recommendation, and its HTML template, live in the platform. JavaScript added to your website then injects the HTML and products when the page loads. This means you can change the recommendation, or its template, without making a website code change.

The script on your page needs to include the ID of the recommendation to insert. This is included in the embedding scripts.

You may need a developer to help you with this.

Types of onsite recommendation

These non-predictive recommendations have embedding options for your website:

  • Best sellers

  • Most viewed

  • Trending

  • Custom category

  • Also bought

Each of these recommendations is suitable for your homepage or category hub pages.

Example uses of Onsite recommendations


Trending products | Best selling women's products | Popular products under $50

For a hub page with female-focused products:

Best selling women's snowboards | Trending women's accessories | Women's snowboots under $50

Product page (using also bought):

Customers who bought this also bought

View and edit the embedding code

The embedding code provided by us is complete. For developers who want to simplify it, the notes provided below will be helpful.

To find your embedding code:

  1. Go to Content > Products > Recommendations.

  2. Find the Product recommendation you want to embed, then select Onsite.

  3. The embedding code opens in Edit website template side panel.


Use the embedding code

To access the scripts, select Get template scripts. You'll then be able to set the number of products to show and copy and paste the script onto your website.


new dd.ProductRecommendations.SnippetCreator('dd-product-recommendations-container', '', '4P8Z', '4K', 3).createSnippets();

The targeted HTML element (by ID) is the first variable. In the above example, it's set to the default HTML element provided by our templates: dd-product-recommendations-container.

The platform's site is then set (and shouldn't be changed):

The following variables - '4P8Z', '4K' - identify the account and then the recommendation to be embedded. The recommendation ID could be set dynamically by your website.

The final variable sets the number of products to show, in this case 3.

Customise the template

The Edit website template side panel contains two areas:

  • Edit website template, where you design and style your recommendation block.

  • Template scripts, where you grab the code for your website.



You don't embed the actual HTML code on your website; this lives in the platform. Instead, you customise the HTML and embed the JavaScript code to inject the HTML. Products are then loaded dynamically into the template based on your recommendation filters.

Default HTML/CSS

The default block uses Bootstrap HTML and CSS. The stylesheets for the layout are included in the JavaScript code. You should adjust or replace this as you wish to match your website.

Product fields

You can insert product fields anywhere in your product block template. To add a product field:

  1. Go to the Edit website template side panel.


  3. Select the field you want to add.


Performance and caching

In order to ensure high performance, onsite product recommendations make use of our caching. This should ensure that your site is never slowed down by recommendations loading. It may, however, mean that rapid changes to your recommendation logic or template are not seen immediately.

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