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Product recommendations
Product recommendations overview
Product recommendations overview

Promote the right products to your contacts.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

Use product recommendations to define the products you want to recommend to your contacts. Each product recommendation is made up of two options:

  • Type
    How you recommend products, for example, best sellers, most viewed, and more.

  • Filters (optional)
    How you want to filter the recommended products, for example, female running shoes less than £100.

If you are an ecommerce retailer, you can use product recommendations to add dynamic product content to your campaigns.

Before you start

Things you need to know:

  • You must connect your ecommerce store to your account. You can do this using one of our integrations.

Types of product recommendations

Depending on the Insight data you have synced to your account, you can use these recommendation types:

  • Custom category
    Uses only the filters you define to select a single product set from your catalog, with no extra statistics being considered.

  • Best sellers
    Calculates the best selling products in your catalog.

  • Most viewed
    Calculates the most viewed products in your catalog.

  • Trending
    Calculates trending products in your catalog by analysing data from best sellers and most viewed products.

  • Lookalikes
    Machine learning powered to predict and suggest optimal product sets based on your contacts' past purchase and browsing behaviour.

  • Best next
    Machine learning powered to predict the next products in the customer journey by matching to similar shoppers.

  • Hybrid prediction
    Machine learning powered to predict the next products in the customer journey by combining similar shoppers and item affinities.

  • New in Store
    Shows the latest products added to your store.

  • Also bought
    Shows the most popular products that customers also bought alongside other products.

  • Last browsed
    Shows the products your customers last browsed.

  • Shows the most popular pairs of products customers purchase at the same time.

Using product recommendations

Go to Content > Products > Recommendations. Here, you can choose a type, and, depending on the type, add additional filters in the recommendation builder. Once you have created a product recommendation, it will be available as a block inside your account’s EasyEditor.

Product recommendation blocks can be dragged into your campaigns like other types of block. Once you have added a recommendation, you can change its basic layout and preview it.

Product recommendation refresh intervals

Product recommendations can refreshed both manually and automatically.

The Product recommendation list view and previews in the product recommendation builder must be refreshed manually.

In addition, we refresh your product recommendations automatically at the following intervals:

  • General and personalised recommendations: every 1 day

  • Machine learning recommendations: every 7 days

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