The retailer dashboard is the heartbeat of an ecommerce business. It shows three reporting dimensions: Money, Order, and Customers. Each of these are represented as a row of tiles showing related metrics.
All metrics shown will be based on the selected time period for the dashboard.
|Revenue||Money||Total revenue generated by orders.|
|AOV||Money||Average order value for a single a customer.|
|CLV||Money||Customer lifetime value (spend) for a single customer.|
|Total orders||Orders||Total orders made.|
|Avg. items per order||Orders||Average number of items purchased in a single order.|
|Avg. delay (days)||Orders||The average time in days between concurrent purchases for a repeat customer. The lower the better.|
|Customers||Customers||Total number of customers who made at least one order.|
|Single purchase customers||Customers||The number of customers who made a single order.|
|Repeat customers||Customers||The number of customers that made more than one order.|
Adjust the dashboard's focus time period by using the date range control in the top-right.
Filter your results by address book or segment.
When selecting the date range for the dashboard, a comparison period can also be selected. This is shown as a smaller number expressed as a percentage on each tile.
The comparison must be the same unit, for example, a month, or a larger unit than the selected focus period. Selecting 'All time' as the focus period does not allow a comparison.
Examples of valid comparisons:
- Focus this week, comparison last week
- Focus this week, comparison last month
- Focus this year, comparison last year
Your dashboard will refresh automatically each morning. The refresh button will re-generate the dashboard data on-demand.
The button with two arrows will remove the Engagement Cloud UI, allowing you to have a fullscreen view of the dashboard. This works well for second monitors or TV walls.