Bulk update contact data fields in a segment

Learn to bulk update a data field on all the contacts in a segment.


You can update a contact data field for every contact in a segment. This lets you create dynamic content based on membership of a segment, or use it to clean up your data where there are typos and inconsistencies.

Bulk update contacts in a segment

To bulk update the data field for contacts in a segment:

  1. Go to Email > Contacts > Segments.
  2. Select the check box for the segment you want to update the contacts in.
  3. Expand the MORE ACTIONS menu, and select Bulk update contacts.
  4. Expand the Update the data field drop-down menu, and choose the data field you want to update.
  5. In the To box, enter a value for the data field.
  6. Select UPDATE ALL.
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